Alfa Romeo Tonale forms an important part of the brand’s new focus and strategy.
December 25, 2022 17:19
Along brad anderson
As Alfa Romeo seeks to increase its market presence, it wants to improve customer satisfaction and the quality of the vehicles it sells in the United States.
The Italian automaker plans to phase out all internal-combustion-engine models in the U.S. by 2027 and wants to boost sales, but its focus is more than that, says Alfa in North America. said Vincent, Vice President of Product Planning and Transformation at .Noir said auto news.
Alfa Romeo wants to establish itself as a global premium brand for Stellantis, and the effort has already paid off. The company recently surpassed the JD Power Sales Satisfaction Index and is eager to introduce an all-new Tonale plug-in hybrid in the second quarter of 2023.
Driven: 2023 Alfa Romeo Tonale is all about style and space, but hybrid needs work
“We have our own internal processes,” says Noirbent. “We work closely with our network of factories, so we know where we are going and where we are going. [key performance indicators] Increased has. Now you get such rewards. So it was kind of the biggest reward we could get as a team. There is only one way to become No.1 [to go], so there is no end. We have to repeat the same thing next year. The process should be perfect. ”
As for the Tonale, Noirbent said the automaker originally intended to have a conventional gasoline engine in the U.S., but instead chose to sell only a plug-in hybrid version. Noirbent believes there will be enough demand for this model alone, and Alfa Romeo is aiming to simply sell it as a “true Alfa Romeo” rather than highlighting the Tonale’s electric powertrain in its marketing. says that
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Alfa Romeo North America boss Larry Dominick also wants to improve the image of the brand, said Greg Traverin, Alfa Romeo Fiat dealer owner in South Miami. auto news.
Travaline said Dominique “want someone to pay the extra $100 a month because they want to get the car right the first time, improve the experience, and add value to the brand.” It’s late, but hopefully we’re finally back in the circle, Tonale is out, and I hope Alpha’s future is bright from there.”