On Christmas Day, Nike will unbox the debut signature shoe of Ja Morant, the unbeatable guard who will lead the Memphis Grizzlies into championship contenders. This ‘Day One’ launch his colorway is currently scheduled for release in April 2023.
As the newest member of the Nike Basketball family, Ja joins a highly exclusive roster that hasn’t seen a new face since Paul George’s debut in 2017. Adding a rising superstar has always been in the works for Swoosh after he signed with the brand. Launched in 2019, the shoes have been in production for about two years. But now that the brand has officially dissolved its partnership with Kyrie Irving, we can’t ignore Ja’s arrival filling an unexpected vacancy.
The Ja 1 is designed with an “underdog” mentality. He wasn’t a highly sought after protege, but was discovered by chance by Murray State Assistant Coach James Cain. In just his fourth season, he has established himself as a bona fide and perennial MVP contender.
Nike Basketball calls Ja Morant the first “Generation Z Athlete.” This is quite a bit, as the brand’s current line-up of iconic stars is somewhat dated compared to its current crop of young prodigies, which includes the likes of Luka Doncic, Zion Williamson, Trae Young, Anthony Edwards, and more. It is important.
Ja is confirmed to debut the Nike Ja 1 “Day One” during the Christmas game against the Golden State Warriors (8pm ET).