Understanding the scale of the American West requires a complete recalibration of our perception of space and time. The iconic U-shaped Horseshoe Bend is part of the mighty Colorado River, which stretches 1,450 miles from end to end. The slot canyons of the Navajo Nation are carved planes of golden sandstone covered like cathedrals. The ribbon of highway that bisects Monument Valley seems to dangle forever.
Viewing this landscape through the bonnet of a Rolls-Royce Black Badge Ghost, perspective is distorted through a modern lens, introducing a jolt of bold paint colors and a quiet cabin that defies the distance-shrinking power of a 662-horsepower V-12. will be Fleets of rollers have been brought to these remote areas by O’Gara Coach, a Southern California-based auto dealer network with names like Bentley, Bugatti, Koenigsegg and McLaren. The four-day ‘Desert Escape’ retreat was conceived as a way to introduce the brand’s sophisticated products to these otherworldly settings, creating an unlikely mashup between machine and nature.
“We can sell suits and gowns elsewhere,” says company founder Tom O’Gara. In this case, the venue isn’t a trendy metropolitan destination, but Amangiri, a strictly minimalist high-end resort in Canyon Point, Utah. In return for spacious grandeur, they can feel as far away from the crowded masses as possible. A modernist enclave, always he is surrounded by a vast natural environment surrounded by an outdoor pool heated to 95 degrees. It also features a spa and world-class cuisine surrounded by 175-million-year-old rock formations.
O’Gara is familiar with select customer events such as Formula 1 races, track days at the Thermal Club in the California desert, and participation in the Indy 500. A Rolls-Royce themed escape has been introduced to this vast landscape. This experience was inspired by a vacation in Spain that Tom took with his son and his Paris Mullins, his director of motorsport at O’Gara. During the trip, the trio took advantage of exclusive white-label-sponsored excursions that included driving various McLarens. White Label is closely associated with British brands. Founder Ray Verm rose to prominence when he persuaded then-McLaren boss Ron Dennis that he would form three teams to compete with the race-ready McLaren F1 at the 24 Hours of Le Mans. . This relationship saw Berm compete in the grueling race ten times, and in his class he won three times, making him a five-time world champion along the way. He then headed the 106 Drivers’ Club, the group that organizes the annual road rally for McLaren F1 owners.
Adapted to O’Gara’s auto-travel paradigm, Desert Escape offers Rolls-Royce owners, history buffs and future prospects the opportunity to include optional private jet transportation from San Diego, meals, and spa treatments We present a way to experience British brands in a travel package. The resort offers daily drives to some of the area’s most iconic attractions.
Upon arrival, the atmosphere is cinematic. The dwarf vastness of the area is expressed by framing the rectilinear buildings of Amangiri. The colors of the soil reflect thousands of years of wind, sun, erosion and time. In a way, the Rolls-Royce fleet against this backdrop isn’t as flashy as you’d find in the city, completely out of context, thus giving the classic status devoid of status his symbol. It looks like you are presenting Against the backdrop of these ancient rock formations, Goodwood’s vehicle work looks like sleek, vaulted, futuristic art against these otherworldly backdrops.
Our small group tackles 3 days of driving activities. This activity uses an individual journey cloverleaf approach that loops back to Amangiri at the end of the day. The White Label team has previous experience in organizing driving events in the area, and has been able to identify worthwhile attractions such as Zion National Park, Horseshoe Bend, and Monument Valley, as well as potential pitfalls such as speed his traps, bad weather, and more. Savvy. The team also arranges onsite catering for fresh, locally sourced meals in a civilized, camp-like environment.
Topics such as local history, conservation and ecology are discussed, but it is the car that ties them all together. Some even road tripped in their personal Rolls-Royces. Most of the cars have been trucked to his O’Gara group. I am a beneficiary of Ghost finished in Galileo Blue, a bold streaked shade of Cerulean. The interior is a more discrete colorway, including primary white, secondary yellow and third gray treatments that enhance the sober side of the nearly three-ton sedan. Moving through space at a fast pace, Ghost is eerily helpless, acting as a high-speed sensory deprivation tank whose muted input is only negated by selections such as music from the sound system or the rustle of rolled-down windows. To do.
Those who spend days with a group in this special corner of America are treated to a series of sensory contrasts: the long-distance Grand Tour, the off-road-ready Cullinan the light trail that feels right. driving, and UTV excursions. Back at Amangiri’s luxurious base camp, days of adventure contrast with spa treatments and dips in the pool. The experience provides a new context for these Rolls-Royces (or Bentleys as they run on another trip), making the car a starring role in a refreshingly different kind of stay.
With the Desert Escape offering pushing O’Gara’s reach beyond the realm of motorsport, Marketing and Events Director Bryttani Lanteigne revealed that the program is expanding even further. An international event will take place in 2023 that will allow groups of enthusiasts and a fleet of McLarens to travel through all three of his Amanhi resorts in Japan, discovering singular people, vehicles and places. provides yet another innovative method for
For more photos of Ogara’s Desert Escape, click here.