fashion photographer captures exclusive insights of hyundai’s IONIQ 6

Esther Hase: The sofa is there. Some plants are missing now.

Eduardo Ramirez: it doesn’t matter. A bigger wheelbase means more legroom, but also more room to get creative. Just like at home, you have a surface where you can put your things so that your keys, smartphone, or purse are all in their own dedicated spot. You can also keep plants there if you want. For example, glove compartments don’t open downward in the traditional way. It opens like a drawer, allowing residents to use the surface in a way that works best for them.

“Electric cars, without all of these constraints imposed by internal combustion engines, free up space to use,” says Esther Haase.

Invite a few friends over for a little party in the car.

Esther Hase: Please let me compare with the photo. I used to have a big camera and when I was shooting cars it was all about creating giant posters. Today, everything is mobile and small, creating content for Instagram. It’s a completely different visual language. Without all of these constraints imposed by combustion engines, electric vehicles free up the space they use. Invite a few friends over for a little party in the car.

Eduardo Ramirez: The possibility is certainly…

Esther Hase: I wish I had brought a kettle…

Eduardo Ramirez: you could. Or an espresso machine. After all, there is an outlet.

Esther Hase: That is wonderful! When I drive a lot, it’s really nice to have a little espresso in between. The sound system and ambient lighting already incorporate disco. All these possibilities are sure to change the way you look at cars.

“The bigger wheelbase gives you more legroom, but also gives you room to be creative,” explains Eduardo.

Esther Haase: Ramírez, the IONIQ 6 looks like it was drawn with a single stroke of a pen. Where did Hyundai’s design team get their inspiration for this car?

Eduardo Ramirez: When we first started talking about streamliner forms, we were able to draw on clear references from the past for inspiration. There are several examples in automotive history that illustrate this very clearly. The original Saab, for example, was designed by an aeronautical engineer when the aircraft manufacturer decided to build a car in his late 1940s. This is a very liberal interpretation of the first ever submarine.

The interior of the IONIQ 6 consists of environmentally treated leather and recycled PET fabric for the seat

The IONIQ 6 is manufactured using sustainable materials already envisioned in the Prophecy concept. The designer speaks of an “ethical uniqueness” that reflects a commitment to customers and a commitment to energy efficiency and environmental responsibility. For the exterior, recycled old tire pigment paint is used for the exterior, and bamboo charcoal pigment paint is used for the body. Depending on the level chosen, the interior trim consists of environmentally treated leather and recycled PET fabric for the seats, organic rubber blend for the dashboard and bio-PET fabric for the headliner. Other sustainable materials include organic varnishes made from vegetable oils for door panels and recycled fishing nets for carpets.

The exterior uses recycled pigment paint from old tires, and the body uses bamboo charcoal pigment paint.

“We don’t just want to tell people to be sustainable. Eduardo Ramirez

Eduardo Ramirez: What role does sustainability play for you in your car?

Esther Hase: Sustainability is a very important subject for me. Especially recycling is absolutely necessary for us and our planet. Looking at its materials, the IONIQ 6 is a really great choice. In that sense, I think design is also important. When I buy a car, I often choose the one that I like the design.

Eduardo Ramirez: It’s also an important aspect for us. We don’t just want to tell people to be sustainable. We need to be able to choose design products that also serve a responsible purpose. That’s why we made sure that the materials we use emit as little carbon dioxide as possible during production. Wherever we used new materials, we made sure they were made from organic sources such as sugarcane.

“We must give them the possibility to choose design products that also serve a responsible purpose,” says Eduardo Ramirez.

“Wherever we used new materials, we made sure they were made from organic sources such as sugar cane,” concludes Eduardo about Hyundai’s IONIQ 6.

Project information:

Product name: Ionic 6

company: hyundai