The Top 10 Travel Research Reports of 2022

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Skift Research produces extensive data analysis, research, and in-depth reports to keep subscribers up-to-date and give them an edge over their competitors. Here are some highlights.

Wouter Geerts

Skift Research produces a wide range of reports and data tools. We use the big trends in the industry to help us choose the topics we cover. Readers can tell us which reports and topics hit the spot in 2022 through readings and feedback.

This is a summary of the most popular reports produced by Skift Research over the past year.

hot topic

Much of last year’s report centered around a recovery in travel demand. Skift Research has revealed in detail how demand for returning home may differ from pre-pandemic normal.

1

Sustainability and Remote Work Shaping the Future of Travel: A Consumer Perspective

Conducting the 2022 Traveler Survey to ask key questions about how the pandemic has changed consumer travel habits and patterns, what are the short-term and what are the long-term changes Understood. From the US, UK, Australia, China and India, he surveyed travelers from five major tourism markets to gain a global perspective and detailed country-by-country trends. This report covers his two areas that have emerged from the pandemic and are shaping travel in fundamental ways: sustainability and remote work.

2

Travel 2022 subscriptions and memberships

Remote work and its impact on travel is a big part of The Great Merging produced by Skift. The convergence of how people live and work means they may travel more often and longer than ever before. So now is the ideal time for subscriptions to bring a breakthrough in travel. Subscriptions generate recurring revenue and can double themselves. This allows companies to grow exponentially rather than linearly. This report provides his studies of his three cases of eDreams ODIGEO in distribution, Selina in hotels, and his Inspirato in alternative accommodation, and explains how subscriptions can completely change the concept of marketing in travel. increase.

3

Learn more about Google’s impact on travel in 2022

Speaking of marketing, travel is back with a bang, and it would be remiss not to examine the impact Google is having on the online distribution space. This report answers some key questions about Google’s influence. It concludes that Google’s influence on the travel industry only expanded during the pandemic, with the search platform now firmly entrenched at the top of the travel marketing funnel. The past decade has been a hotly contested battle for market share and user growth. But now we believe the metasearch wars are over. Google won.

Four

Expedia and booking in the post-pandemic travel industry

Google’s rise isn’t good news for its biggest customers, Expedia Group and Booking Holdings. However, as this report points out, the two companies have taken different paths to remain relevant. Both companies are looking to offer consumers other value-added products when their traditional value as inventory collators has dried up. It’s betting big on its new loyalty program, One Key.

Five

Travel Loyalty Program Details 2022

Expedia isn’t reinventing loyalty in a vacuum. Suppliers such as airlines and hotels are also betting heavily on loyalty program reform. Many Points His program has been outdated for years before the pandemic and has become increasingly commoditized, a convoluted story of conversion rates, eligible dollars, and blackout dates. Today, with changing consumer expectations and behaviors, loyalty programs are becoming more flexible in the face of more demand for mixed travel, the Great Merge, and sustainability.

popular data

We maintain a number of regular data tools and provide other data details on important topics. These are some of our most popular reports.

6

Venture Investment Trends in Travel 2022

One of our ever-popular periodic reports takes a deep dive into venture investing trends. We noted that this year there was a rotation in where investors put their capital compared to 2019. And the investment theme has changed dramatically towards building a new generation travel tech platform, redesigning translation from the ground up. We are optimistic that the pandemic will act as a catalyst for renewed efforts to innovate and transform the travel industry.

7

Global Accommodation Market Forecast to 2022

In 2022, Skift Research put a huge effort into sizing the global accommodation sector. After already covering the US, Europe and Asia-Pacific, this report pulled it all together to provide a global overview of hotel and short-term rental performance around the world.

8

Hotel Tech Benchmark: Guest Tech 2022

Over the past year, we have made great efforts to expand the reach of our hotel technology field. We have published many reports covering different hotel technology categories, but this recent report on guest technology was by far the most popular. This is not surprising as these technologies have been in the spotlight since the pandemic boosted demand for contactless features in hotels.

9

usa travel tracker

Since the beginning of 2020, Skift Research has been systematically examining U.S. consumer travel behavior and plans. Also in 2022, a consumer panel he reached out to six times to assess how travel has returned. Price increases have proven to be a major concern for travelers, but so far have had little impact on actual travel behaviour. We also tracked the trend for remote work, which continues to be strong, and its impact on how people travel.

Ten

Skift Travel Health Index

Finally, one of the most popular data tools is the Skift Travel Health Index. Again, launched in early 2020, the tool provides readers with a month-by-month breakdown of travel performance in the 22 largest tourism economies. Collates and analyzes data from 20 data partners to provide an accurate indicator of current performance relative to pre-pandemic levels. By 2022, the majority of countries will return to or even surpass their pre-pandemic performance. We will continue to track how the industry performs in 2023.

If you haven’t subscribed yet, sign up for Skift Research to get access to all the reports above, as well as all the exciting research the team creates in 2023.