Week Ahead: New Car Sales and New Car Debuts
Now that the holiday season is over, the auto industry is wasting no time getting down to business with the sales report and kickoff of this week’s Consumer Electronics Show in Las Vegas.
Automakers are expected to finish 2022 on a high note, with sales up about 4% in December and over 8% in the fourth quarter.
However, the full-year numbers are not so encouraging. Kelley Blue Book analysts predict he will end the year with nearly 13.9 million units. This is an 8% decline from 2021 and the lowest level since 2011.
General Motors is expected to regain the sales title from Toyota, which replaced its Detroit-based rival last year.
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The totals will be announced at Ford on Wednesday, January 4th, and some others will be reported on January 5th.
Perhaps the biggest news comes from Stellantis CEO Carlos Tavares as he unveils the Ram Revolution battery-powered electric pickup.
Few details are given, but the company claims the truck has a range of 500 miles (about 500 miles), beating products from Ford, Chevrolet, GMC and Rivian. The battery-powered Ram is expected to hit the market in 2024.
In addition, BMW Chairman Oliver Zipser presents the automaker’s vision of the ‘ultimate digital driving machine’. Hyundai and Kia will also be at the show, and Sony wants to offer a surprise during the event as well.